Posted: June 26, 2012 at 8:25 pm
Tufts University School of Medicine is offering an online class in mobile health design this summer. In preparation, they gathered case studies to inform discussion on design, effectiveness and marketing, and they’ve asked Hotseat to share ours.
Tufts professor Lisa Gualtieri invited us to share our story on Hotseat’s purpose, development, marketing strategy and user experience for Tuft’s summer course. We were more than happy to oblige and to join Noom and MyFitnessPal, among others.
One of the interesting questions Gualtieri asked is what we would do if we had all the money in the world. Our answer? Move faster. We would get our product out there and being used so we could learn from users’ feedback and experience. It’s only through use that we can know what’s effective and what needs tweaking.
Gualtieri also asked us to share lessons learned. An important one for us was finding the right partner. We got off to a faulty start with one partner, which delayed our development. On the other hand, that misstep led us to MadPow, who brought a fresh perspective, extensive knowledge of behavior change and game design, and superior design skills to Hotseat’s final look and overall user experience.
There’s a lot to learn from the different case studies Tufts is offering students and anyone interested in taking a look. We’re delighted to contribute and benefit.
Read the case studies.